I actually did start a seperate thread on the Bay12 forum - people seem insistent on reading it and then responding in the other one, so it keeps getting buried.
Details of the house plan are whatever is convenient for you, basically. We've got a limited enough number of slots that we'll contact you by e-mail afterwards to work it out. Any image should be fine, or even a clear textual description (image would be better).
Clever Raven is the development group associated with the game - It's composed of myself, Kevin Granade, and Ethan Kaminski, who's full-time hire is the primary goal of the Kickstarter. Kevin is an engineer at an aeronautical company who's probably our most dedicated coder and has been working on Cataclysm since back in the Whales days, and Ethan is a freelance developer who's been working in the industry for a while and has contributed to the project for several months - his name is Soron on github. If something happens to Soron, GalenEvil is our backup and he's prepared to take over, he's contributed to the game for a while. I'll be working on getting a full bio for everyone out as an update sooner rather than later, and you'll be able to see far more about all these people (and myself)
$7000 is, indeed, not much - but it's for 3 months of development time, so it's certainly livable. The stretch goals will hopefully get us up to a year if we hit them all, but our initial aims are a bit lower.